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Dec 5, 2023

Ad Personalization: Helpful, Complex, Privacy Breach ?

In today’s digital first world, many advertisers prefer to use Google's default retargeting approach for ad personalization, making it less unique. Everyone values content that is distinctive, imaginative, and tailored to their preferences, right? Lets learn how it can be achieved through this article

Nov 28, 2023

Empower Your Compliance Journey: Top GDPR Tools for 2023 Revealed!

Shubhangi Chauhan

Unravel the complexities of GDPR compliance effortlessly with our curated list of powerful tools designed to safeguard your organization's data practices. Since its enforcement in 2018, the General Data Protection Regulation (GDPR) has reshaped how businesses handle personal information.

Nov 22, 2023

Top 5 A/B Testing Tools that seamlessly integrate with GTM and Looker Data Studio

Abhishek Tiwari

Google Optimize's sunset in September 2023 has left many businesses scrambling for alternative A/B testing solutions. While there are numerous options available, not all of them offer seamless integration with Google Tag Manager (GTM) and Looker, two essential tools for data collection and analysis.

21st Mar 2024

Navigating User Privacy Compliance: A Comprehensive Strategy with GA4 and GTM

Anshul Dhurandhar

In an era where data privacy is paramount, businesses must prioritize the responsible and ethical handling of user information. Google Analytics 4 (GA4) and Google Tag Manager (GTM) emerge as critical tools for organizations seeking to enhance user privacy compliance while still extracting valuable insights. This blog will delve into the strategies and best practices for implementing GA4 and GTM in a way that aligns with user privacy regulations and fosters trust with your audience.

Apr 06, 2023

How to save historical Google Analytics data using Big Query

Shubhangi Chauhan

It's time to start using GA4 if you haven't already. You can gather more historical and user data in GA4 if you put up your property early. It is designed to handle large amounts of data and is built on Google's infrastructure, which allows it to process large queries quickly, even on massive datasets. It offers a pay-as-you-go pricing model, which means you only pay for the queries you run and the amount of data you store.

May 18, 2023

Unleashing the Power of Ecommerce Custom Parameters: Maximizing Insights and Boosting Sales

Rajvi Shah

Google Analytics 4 (GA4) has come up with new item scope custom dimensions and metrics for ecommerce. The ability to track and analyze Enhanced Ecommerce product parameters such as product categories, customer segments, marketing campaigns, and conversion funnels empowers you to make data-driven decisions that drive sales and improve the overall customer experience

Apr 02, 2023

Google Analytics 4 Reports for Evaluating SEO Efficiency

Shubhangi Chauhan

Google Analytics offers a wealth of useful data that SEO specialists can make use of to evaluate the success of their SEO efforts, spot potential issues like slow sites or discover chances for conversion from landing pages that perform well and convert. Any novice or expert SEO should have access to a few of GA4's reports. For this reason, we've provided you with a list of SEO reports in Google Analytics 4 that support various aspects of your SEO approach.

Mar 14, 2023

Unlocking the Power of Google Analytics 4: How Content Sites Can Benefit

Ansuya Kachroo

Google Analytics 4 (GA4) offers new and improved features that can help publishing or content sites better understand their audience and optimize their content.

Mar 14, 2023

Customization in Google Analytics 4 Standard Reports

Akanksha Porwal

Google Analytics 4 (GA4) provides a range of customization options and help you to gain deeper insights into your website or app's performance. Here is an example of a customization report you can create within Google Analytics 4 on their standard reporting!

Mar 10, 2023

Maximising Your Marketing Efforts with GA4 Audiences

Ansuya Kachroo

One of the most powerful tools for leveraging customer data is Google Analytics 4 (GA4), the latest version of Google's web analytics platform.It comes with many new features and improvements to help marketers better understand their audience and improve their digital marketing efforts.

Mar 10, 2023

Firebase Analytics Implementation in Android

Rajvi Shah

Firebase analytics with a combination of Google Analytics 4 is a powerful pack for Mobile applications to track user engagement and usage of their apps. It provides detailed insights into user behavior, allowing developers to make informed decisions about how to improve their apps

Mar 09, 2023

GA4 automigration : But why are people still opting for Manual Migration?

Abhishek Tiwari

Google informed you via email in February that they would shortly begin setting up Google Analytics 4 for you, specifically beginning in March. i.e., as soon as THIS week... Google will soon begin automatically converting your Universal Analytics assets to GA4 on your behalf.