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How Agentic AI Systems Work: Planning, Memory, and Tools
Featured
20th Mar 2026
Atharva Tandale

How Agentic AI Systems Work: Planning, Memory, and Tools

Explore how agentic AI goes beyond prompt-response models by combining planning, memory, and tool use to solve complex problems with greater autonomy and intelligence.

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01
Skyrocket Conversion Rate in Mobile App using Firebase Remote Config : Implementation Guide (Part 1)
13th Mar 2026
Rajvi Shah

Skyrocket Conversion Rate in Mobile App using Firebase Remote Config : Implementation Guide (Part 1)

Learn how Firebase Remote Config can help boost mobile app conversion rates by enabling real-time feature updates and experiments without requiring app store releases. This step-by-step guide explains how Remote Config works and how to implement it effectively to improve user experience and engagement.

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02
How Page Speed Impacts Conversion Rate (A CRO Perspective)
27th Feb 2026
Riddhi Ranpura

How Page Speed Impacts Conversion Rate (A CRO Perspective)

Most businesses think page speed is a technical issue handled by developers. In reality, it is one of the most powerful Conversion Rate Optimization (CRO) levers. You can drive thousands of visitors through SEO and paid ads, but if your website loads slowly, you are silently losing conversions at every stage of the funnel.

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03
Data Engineering Debt: The Silent Killer of Analytics ROI
20th Feb 2026
Khyati Singh

Data Engineering Debt: The Silent Killer of Analytics ROI

In today’s data-driven world, organizations invest heavily in analytics tools, cloud platforms, and AI-powered dashboards. Yet, many leadership teams are left wondering why business impact doesn’t match the scale of investment. Reports are delayed, dashboards are mistrusted, and analysts spend more time fixing data than analyzing it. The problem often isn’t the analytics layer. It’s something far more subtle — Data Engineering Debt.

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04
How Reels and Generative AI Are Becoming the Growth Engine for Meta Advertisers
14th Feb 2026
Devansh Upadhyay

How Reels and Generative AI Are Becoming the Growth Engine for Meta Advertisers

Something subtle but powerful has happened inside Meta’s ecosystem over the last 18 months. It didn’t arrive with a dramatic press conference or a dramatic algorithm update headline. It happened quietly in placements, in creative workflows, and in how the system now rewards advertisers who move faster than they used to. Reels is no longer an “emerging format.” It has become the center of gravity. More than half of Instagram ads now run in the Reels format up from roughly 35% in 2024 to over 50% in 2025. Meanwhile, around 46% of time spent inside the Instagram app in the U.S. is now consumed through Reels, up from 37% the year prior.

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05
How to Get Your Site Cited in Google’s AI Overviews: A Practical SEO Playbook
30th Jan 2026
Neel Bheda

How to Get Your Site Cited in Google’s AI Overviews: A Practical SEO Playbook

This post hands you a practical playbook you can test this week. You will learn what Google looks for when it cites sources in its AI summaries, how to make your pages click-worthy even when a summary shows up, and simple tracking steps to prove whether those AI summaries are helping or hurting your site.

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06
Machine Learning for Ad Spend Optimization
23rd Jan 2026
Devansh Singh

Machine Learning for Ad Spend Optimization

Learn how machine learning optimizes ad spend by modeling channel performance, predicting diminishing returns, and maximizing incremental conversions and ROI.

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07
Step by step guide to implement Mixpanel events using GTM
13th Jan 2026
Yashvi Engineer

Step by step guide to implement Mixpanel events using GTM

Mixpanel helps track how users interact with your site or app. Connected with Google Tag Manager (GTM), you can set up event tracking without any hustle. Unlike GA4, which focuses on aggregated analytics, Mixpanel emphasizes event‑based, user‑level tracking with deeper cohort and retention insights. In event based, some of the default events getting captured in Mixpanel are Sign Up, Sign In, Page View, Search, Error, Purchase, Conversion. It also provides deep insights into user behavior, retention, and conversion paths. It supports faster decision-making through real-time analytics, flexible event properties, and powerful cohort analysis. Mixpanel allows multiple product integrations same that GA4 allows like Google Ads, Meta Ads.

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08
Mastering Paid Media Budgeting in an AI-Driven Marketing Era
9th Jan 2026
Devansh Upadhyay

Mastering Paid Media Budgeting in an AI-Driven Marketing Era

Digital advertising is transforming quickly — and the traditional approach of fixed, static media budgets no longer delivers. Whether you’re scaling Search campaigns, testing video formats on YouTube, or running multi-channel performance initiatives, your budgeting strategy must keep pace with automation and real-time market dynamics. That’s where AI-powered budget planning makes all the difference — enabling agile, data-backed decisions that drive better results. In this article, we’ll simplify how to plan and manage media budgets in a world run by machine learning. Straightforward guidance. Practical execution.

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09
The Anatomy of a High-Converting Landing Page: A Step-by-Step CRO Guide
2nd Jan 2026
Riddhi Ranpura

The Anatomy of a High-Converting Landing Page: A Step-by-Step CRO Guide

You are spending money on ads. You are writing endless social media posts. The traffic is flowing. But there is a problem: They aren't buying. The culprit is rarely your product; it’s usually your landing page. In the world of Conversion Rate Optimization (CRO), we have a saying: “Confusion is the conversion killer.” If a visitor has to think too hard about what you do or how to get it, they will leave. Today, we are going to dissect the anatomy of a perfect landing page. We aren't just looking at design trends; we are looking at the psychology that turns strangers into customers.

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10
Augmented Analytics: AI-Assisted Storytelling with Data
26th Dec 2025
Saumil sharma

Augmented Analytics: AI-Assisted Storytelling with Data

The Moment Data Learned to Talk Back There was a time when data sat quietly in dashboards flat, passive, waiting for someone to interpret it. Today? Data talks back. Ofcourse in cryptic charts or overwhelming spreadsheets… but in stories. Clear, contextual, human stories.

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11
Google Ads Tag Types in Google Tag Manager
19th Dec 2025
Hitesh Chauhan

Google Ads Tag Types in Google Tag Manager

In this blog, we will cover the importance of Google Ads tagging techniques and how it can help to improve Google ads performance, conversions better and to know usage of tag types better. It is also important to integrate your Google Ads to Analytics tools like Google Analytics 4 (GA4)

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