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13th Jan 2026

Step by step guide to implement Mixpanel events using GTM

Mixpanel helps track how users interact with your site or app. Connected with Google Tag Manager (GTM), you can set up event tracking without any hustle. Unlike GA4, which focuses on aggregated analytics, Mixpanel emphasizes event‑based, user‑level tracking with deeper cohort and retention insights. In event based, some of the default events getting captured in Mixpanel are Sign Up, Sign In, Page View, Search, Error, Purchase, Conversion. It also provides deep insights into user behavior, retention, and conversion paths. It supports faster decision-making through real-time analytics, flexible event properties, and powerful cohort analysis. Mixpanel allows multiple product integrations same that GA4 allows like Google Ads, Meta Ads.

9th Jan 2026

Mastering Paid Media Budgeting in an AI-Driven Marketing Era

Devansh Upadhyay

Digital advertising is transforming quickly — and the traditional approach of fixed, static media budgets no longer delivers. Whether you’re scaling Search campaigns, testing video formats on YouTube, or running multi-channel performance initiatives, your budgeting strategy must keep pace with automation and real-time market dynamics. That’s where AI-powered budget planning makes all the difference — enabling agile, data-backed decisions that drive better results. In this article, we’ll simplify how to plan and manage media budgets in a world run by machine learning. Straightforward guidance. Practical execution.

2nd Jan 2026

The Anatomy of a High-Converting Landing Page: A Step-by-Step CRO Guide

Riddhi Ranpura

You are spending money on ads. You are writing endless social media posts. The traffic is flowing. But there is a problem: They aren't buying. The culprit is rarely your product; it’s usually your landing page. In the world of Conversion Rate Optimization (CRO), we have a saying: “Confusion is the conversion killer.” If a visitor has to think too hard about what you do or how to get it, they will leave. Today, we are going to dissect the anatomy of a perfect landing page. We aren't just looking at design trends; we are looking at the psychology that turns strangers into customers.

26th Dec 2025

Augmented Analytics: AI-Assisted Storytelling with Data

Saumil sharma

The Moment Data Learned to Talk Back There was a time when data sat quietly in dashboards flat, passive, waiting for someone to interpret it. Today? Data talks back. Ofcourse in cryptic charts or overwhelming spreadsheets… but in stories. Clear, contextual, human stories.

19th Dec 2025

Google Ads Tag Types in Google Tag Manager

Hitesh Chauhan

In this blog, we will cover the importance of Google Ads tagging techniques and how it can help to improve Google ads performance, conversions better and to know usage of tag types better. It is also important to integrate your Google Ads to Analytics tools like Google Analytics 4 (GA4)

15th Dec 2025

Meta Advantage+ Audience vs Manual Targeting: Which Is Better in 2025?

Devansh Upadhyay

Meta Advantage+ Audience is better for scale and automation, while manual targeting is better for control and niche audiences. In 2025, most advertisers should test Meta Advantage+ Audience first, then compare results with manual targeting.

5th Dec 2025

CRO: How A/B Testing Can Boost Your Website Conversions

Riddhi Ranpura

Conversion Rate Optimization (CRO) is the process of improving your website or app to encourage more visitors to take a desired action whether it’s making a purchase, whether it’s making a purchase, signing up for email updates, installing the app, or entering information in a form. In simple terms, CRO helps you get more value from the traffic you already have, by understanding user behavior, testing changes, and making data-driven improvements.

5th Dec 2025

Responsible AI: Building Transparent and Fair Data Models

Atharva Tandale

Artificial Intelligence (AI) is transforming how we live, work, and make decisions — from recommending what to watch next on Netflix to diagnosing diseases and powering financial decisions. But as AI becomes more integrated into daily life, an important question arises: can we trust these systems to make fair, unbiased, and transparent decisions?

21st Nov 2025

From Manual to Automated: A Journey to Smarter GA4 Data Validation

Sakina Furniturewala

In the age of data-driven decision-making, one truth stands firm: your insights are only as reliable as your data. With the transition to Google Analytics 4 (GA4), businesses are gaining deeper, event-based insights into customer behavior. But with that power comes a challenge: keeping your data accurate, consistent, and actionable. And that’s where the shift from manual validation to automated validation is making all the difference.

14th Nov 2025

Evergreen SEO Content: The Key to Sustainable Organic Growth

Himaxi Dalwadi

In the ever-evolving landscape of digital marketing, many companies focus on chasing trends, launching campaign-based content, and capitalizing on the “now.” While these strategies can generate short-term results, they often fail to deliver long-term value. At AnalyticsLiv, we believe in a different approach, building an SEO content foundation that stays relevant, authoritative, and effective for years. That’s where evergreen SEO content comes in.

7th Nov 2025

Top Programmatic Advertising Platforms in India 2025: Smarter Media Buying for Brands

Himaxi Dalwadi

As in the rest of the world, India is also experiencing a shift towards programmatic advertising, and with it, a change in the marketing approach to a much more intelligent and data-oriented one. The distaste for keyword-driven advertising is a thing of the past. It is common to now rely on technology, machine learning, and hyper data to target and connect with consumers. In the Indian context, programmatic advertising is gaining popularity with a keener focus on efficiency and return on investment. Whether it is DV360 advertising services or tie-ups with full-service programmatic advertising agencies, digital enterprises in India are adopting a more technology-driven approach for better ROI and programmatic control in their advertising spend.

31st Oct 2025

What is MMM?

Jay Joshi

Marketing Mix Modeling (MMM) is a causal inference model that helps businesses understand how their marketing investments, such as ads, promotions, or campaigns, drive business outcomes like sales, revenue, or leads. Unlike forecasting tools, MMM does not try to predict future sales or recommend budget splits for upcoming campaigns. Instead, it analyzes past data to reveal which channels or activities had the biggest impact on your KPIs and how effectively your budget was used. In simple terms, MMM explains what worked, what didn’t and where your marketing spend delivered the most value. By applying MMM, you can clearly identify the true drivers of performance and make more confident, evidence-based decisions about future budgets and have better budget allocation.