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19th Dec 2024

Google’s DV360: How to Prepare for Demand Gen Campaigns

If you're using Display & Video 360 (DV360) and have been running YouTube Video Action Campaigns (VACs), there's an important update coming in October 2024 that you need to be ready for. Demand Gen campaigns will become a core feature in DV360, offering a new, more powerful way to manage your campaigns with expanded reach, more creative formats, and advanced audience targeting. This transition will fundamentally change how you manage your video campaigns, so it’s essential to understand the differences, how to prepare for the switch, and what steps you can take to maximize the effectiveness of Demand Gen campaigns in DV360.

11th Dec 2024

The Power of Connection: How GA4 Product Links Unify Your Marketing Ecosystem

Anshul Dhurandhar

In today's data-driven marketing landscape, fragmented information from various platforms paints an incomplete picture. Imagine the power of seamlessly connecting user interactions with your products across websites, apps, ads, and even offline channels. This blog delves into GA4 Product Links, exploring how they act as a unifying force, bridging the gap between Google Ads, BigQuery, Search Console, AdSense, DV360, Merchant Center, Floodlight, and more. By harnessing this interconnected ecosystem, you can gain a holistic understanding of your product performance and make informed decisions to optimize your marketing strategies.

25th Nov 2024

Google’s DV360: Removal of Flight ASAP Pacing at the Insertion Order Level

Ashwani Singh

In November 2024, Google will remove the Flight ASAP pacing option at the insertion order level from its Display & Video 360 (DV360) platform, a change that significantly impacts how advertisers manage budgets and pacing. This adjustment reflects Google’s ongoing efforts to streamline budget management and ensure more controlled spend throughout campaign lifespans.

21st Nov 2024

Guide to DV360 Audience Targeting: Key Strategies to Reach Your Potential Audience

Ashwani Singh

Display & Video 360 (DV360) offers some of the most advanced targeting options in programmatic advertising, allowing advertisers to connect with specific audiences across multiple channels. In this guide, we’ll explore DV360 targeting strategies like "dv360 targeting," "dv360 audience," and "Affinity Audiences." With precise methods to reach your ideal customers, you’ll learn how to enhance engagement, optimise campaigns, and maximise return on investment.

14th Nov 2024

Display & Video 360 Prospecting Campaigns and their Impact in Digital Marketing

Tanu Singh

In today’s dynamic digital marketing landscape, prospecting campaigns are essential for reaching and engaging new audiences. Far from being just a hopeful attempt to attract interest, these campaigns are strategic efforts designed to introduce your brand to potential customers who may not yet know it exists. Imagine a digital ocean filled with potential customers—DV360 prospecting campaigns are the carefully crafted nets thrown out to capture the right audience. This article will explore what makes these campaigns so crucial, the best ways to optimize them for a high Click-Through Rate (CTR), and other key metrics to measure success.

12th Nov 2024

Dynamic Keyword Insertion – A Guide to Using DKI in Google Ads

Ashwani Singh

Dynamic keyword insertion is an ad feature that automatically updates the ad copy to include a keyword in your ad group to match a user search query. DKI allows you to automatically serve more ads relevant to search engine users with the goal of improving the click through rate and the conversion.

11th Nov 2024

Channel Grouping in GA4: Unlocking Granular Insights for Your Marketing Strategy

Shubhangi Chauhan

Google Analytics 4 (GA4) offers a powerful feature for understanding your website traffic: channel grouping. This feature categorizes traffic based on its source, allowing you to analyze how different channels (e.g., organic search, social media, email) impact your website's performance. While GA4 provides default channel groupings, the true power lies in creating custom channel groups tailored to your specific marketing needs.

5th Nov 2024

Google Tag Manager vs. Hard-Coded Tracking – Choosing the Right Path for Your Website

Anshul Dhurandhar

In the ever-evolving landscape of web analytics, the decision between using Google Tag Manager (GTM) or hard-coding tracking directly into your website is a pivotal crossroads. Each approach comes with its own set of advantages and considerations, making it essential for website owners and marketers to weigh the pros and cons before deciding which path to take. This blog will delve into the nuances of Google Tag Manager versus hard-coded tracking, offering insights into their functionalities, flexibility, performance impact, and overall suitability for different scenarios.

7th Oct 2024

Enhanced Conversions in GA4 with GTM: A Powerful Upgrade for Accurate Measurement

Abhishek Tiwari

Boost your conversion tracking accuracy and unlock powerful bidding strategies with Enhanced Conversions in Google Analytics 4 (GA4) implemented through Google Tag Manager (GTM). This blog dives deep into everything you need to know to leverage this game-changer.

20th Sep 2024

7 Key Google E-Commerce Compliance Checklists Every Online Store Needs

Rajneesh Dhiman

In today’s competitive e-commerce landscape, maintaining compliance with Google’s Merchant Center (GMC) policies is crucial for running successful Google Ads campaigns, especially for Google Ecommerce Shopping. Ensuring that your online store adheres to these policies not only keeps your business in good standing with Google but also helps build customer trust, improve user experience, and avoid costly ad suspensions. This blog outlines the essential compliance checks every e-commerce store should follow.

16th Sep 2024

Bridging the Gap: Analyzing Offline Conversions in Google Analytics 4

Anshul Dhurandhar

In the pursuit of a comprehensive understanding of user behavior, Google Analytics 4 (GA4) steps in to bridge the gap between online and offline interactions. This blog will delve into the realm of offline conversions in GA4, exploring the pivotal role of offline data and providing a comprehensive guide on how to measure and analyze it effectively.

13th Sep 2024

Streamlining Looker Studio Reports: How to Show Only Comparison Numbers and Use Dropdown Filters

Shubhangi Chauhan

Looker Studio (formerly Google Data Studio) is an incredibly versatile tool for creating comprehensive data reports and dashboards. However, users often encounter challenges, such as displaying only comparison values for metrics and adding dynamic filters using dropdown lists. In this blog, we’ll address these issues and provide detailed solutions to enhance your Looker Studio experience.